You could call Bill Novelli an activist. As a pioneer of social marketing, he built his early career around affecting social change, especially on health care issues, using marketing as a platform.He cofounded Porter Novelli, a public relations firm that created landmark social and health branding messages like the Food Pyramid for the USDA and youth anti-tobacco campaigns. Today, he leads AARP, a $920 million budget organization that represents 35 million members. And the behemoth organization may be his biggest challenge yet. Health care reform and financial security in retirement are at the top of the group’s list. AARP’s members include not just retirees, but the… Read More